As a local who knows Asakusa inside and out, I’d like to share some hidden gems in my neighborhood. These days, Asakusa is famous for the long lines of foreign tourists stretching out so far. The traditional downtown atmosphere that has existed since the Edo period and the bustling Nakamise shopping street are undeniably charming. However, while tourist-magnet shops continue to multiply, we locals still treasure the long-standing establishments that maintain their authentic flavors.

Asakusa’s history began in 628 when fishermen found a statue of Kannon (the Buddhist Goddess of Mercy) in the Sumida River. During the Edo period, it flourished as the center of entertainment for common people. The district became famous for kabuki theaters and rakugo storytelling houses, and this vibrant culture lives on today through traditional performing arts and local cuisine.

While you’ll see foreign tourists lining up at Instagram-famous restaurants, the real hidden treasures lurk in the back alleys. These places might not have the flashy appeal of tourist spots, but they offer authentic flavors Japanese locals prefer.

Drawing from my experience as a local, I’ll be introducing you to Asakusa’s hidden delicacies that not many tourists have discover. I’ll share places that you won’t find in guidebooks but that I guarantee won’t be disappointed. I hope to show you a side of Asakusa where you can escape the tourist crowds and relax – revealing the charm of this district that only locals typically get to experience.

Sightseeing Attractions

Sensouji Temple

Nakamise Street

Asahi Beer Statue

Thunder Gate

Hoppy Street

Kappa-bashi

For Foodies

📍Unana – うなな

Whether you’re trying unagi for the first time or craving one last taste before heading home, Unana hits the sweet spot between quality and affordability. Their onigiri-style unagi is generously rapped with tender, grilled unagi that’s been brushed with their signature sweet-savory sauce. It’s the perfect size for a satisfying snack or light meal while exploring the area. The best part? You can enjoy it on the go as you continue your Asakusa adventure.

  • Genre: Unagi, Street Food
  • Cost: ¥

📍Idaten – 韋駄天

Let me be honest – Idaten is the kind of place that might make you hesitate at the door. The tiny exterior isn’t winning any beauty contests, and with just five counter seats inside. Even as a local izakaya expert, I had to gather my courage before sliding open that door for the first time. And if you’re on the bigger side, be prepared for some challenging just to reach the bathroom!

But don’t let the humble appearance fool you – this place serves up some seriously amazing food. I’ve had incredibly fresh sashimi here, and if you’re lucky, you might get their heavenly scallop appetizer as your otoshi (though it changes regularly, so fingers crossed!). The drink menu doesn’t show prices in typical local style, but don’t worry – your wallet will be pleasantly surprised. It’s these kinds of rough-around-the-edges places that give you the real, authentic Tokyo izakaya experience. While it might not be your typical tourist spot, it’s exactly the kind of hidden gem even for Asakusa locals.

  • Genre: Cheap, Izakaya
  • Cost: ¥¥